"But when we measure a story’s success by virality, which is what we must do in the age of social media, the content of our popular culture changes. We measure success by what people aren’t afraid to share with their neighbors, rather than what people will read on their own."
"The advice ‘show don’t tell’ is a zombie idea, killed 40 years ago by the publication in English of Gabriel Garcia Marquez’s One Hundred Years of Solitude, yet still sadly wandering the literary landscape … what is boring in fiction tends to be the hackneyed plots with all their tired old stage business, while the interesting stuff usually lies in what is called the exposition, meaning the writing about whatever is not us."
"You can’t eat ‘reach’ and we can’t pay salaries with ‘brand awareness’. I don’t pretend to know other people’s business models or strategies. But successful business practices are always about having a close understanding of the costs of what you produce and the origins and mechanics of your revenues and more than anything else the interaction between the two."
"We need to move beyond the NBA as a model of starting businesses. We need to move beyond users and revenue as a measure of success. And a business that accepts investment without revenue nor a clear plan to profit hasn’t beaten anything — not even the odds."
"Here’s the point,” he says. “You have 10 or 12 diseases that are all going up dramatically, more or less in parallel—diabetes, obesity, asthma, food allergies, hay fever, eczema, celiac disease. They’re not going up 2 or 3 percent, they’re doubling and quadrupling. Each one may have a different cause. Or there could be one cause that’s providing the fuel, and my hypothesis is that it’s the disappearing microbiota."
"Those developers and gamers and members of the press and our fans are the people that we can rely on to be at least peripherally interested in what we make and what we say and what we aspire to. They’re the people that you can count on to spread the word when you release a game."